The Karlovy Vary Film Festival uses an embrace motif symbolizing connection, friendship, and love, aiming to bring people together in a divided world.

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🌍 **Karlovy Vary Film Festival Brings Embrace to the Screens 🌟**
This year’s KVIFF visual identity is a heartfelt **embrace**, symbolizing closeness, friendship, and love—simple yet deeply powerful. 🤗

The motif was chosen not just for its aesthetic appeal but because it mirrors moments we all encounter daily, often overlooked in our fast-paced lives. 🕶️

Our creative team, Studio Najbrt, spent months photographing real people from diverse backgrounds to capture the true essence of an embrace. Whether in candid conversations or heartfelt gestures, every image tells a story of connection. 💬

📸 **Over 100 photos were taken**, capturing everything from intimate moments to dramatic encounters. We wanted to reflect the ordinary yet beautiful instances that make up our shared human experience. 🌟

The team behind this visual identity was inspired by the universal language of an embrace, a gesture that transcends cultures and generations. 🌍

Zuzana Lednická, who created the visuals for 30 years, shares her thoughts: “An embrace is a simple but powerful symbol—something we all need more than ever.” 💖

This year’s KVIFF emphasizes the importance of connection in a world often divided. 🤝 Our visual identity aims to remind us that love and understanding are within reach every day. 🌟

We hope these photos inspire conversations, bring people together, and remind everyone to embrace their own unique stories this summer. ❤️

📸 Love you all 🌈